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A million Oreos per day….

April 1, 2010

As a shareholder of Kraft Corporation, Rocky just finished reading his annual proxy statement. He rubbed his eyes after noting that CEO Irene Rosenfeld’s 2009 compensation was valued at an eye-popping $26,345,201. Since an 18oz Oreo package retails for $3.29 and contains 46 cookies, Ms. Rosenfeld’s compensation equates to 368,352,354 cookies. That’s more than one million Oreos per day!

Wall Street trader compensation increasingly includes deferred stock — as they are required to “eat their own cooking.” It is unrealistic to expect Ms. Rosenfeld to consume over one million Oreos per day, hence a more reasonable compensation package should also include Chips Ahoy and Fig Newtons.

Rocky further notes that Kraft stock performance has badly lagged its peers over the past five and ten years, and has roughly matched its peers over the past twelve months.

[Disclosure: Rocky always unscrews his Oreos before dunking in milk.]

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  1. April 1, 2010 at 12:22 pm

    I wanna cookie!

  2. ld
    April 2, 2010 at 7:58 pm

    Rocky – Amazing! How many packages of Oreo cookies Kraft has to sell just to pay her? Yet an “owner” can do little to affect the compensation of an under-performing CEO. Perhaps one should look for medium to large companies where the CEO owns at least 25% of outstanding stock. How many of these pay dividends? I haven’t figured out how to get this from the “retail” screens.

    PS. Thanks for the well wishes!

  3. April 25, 2010 at 7:43 pm

    Rocky – I think you’ve solved the problems with the financial sector! Use Oreos to pay out any bonuses of anyone employed at a firm that requires federal financing to survive! Boosts sales at a large American company – and persuades those who look to bailouts as essential components of economic viability to perhaps think again…

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