A twist on French Roast coffee: “New Jersey Roast”
From Bloomberg News: “Coffee prices pared losses in New York after a fire burned overnight at a Sara Lee coffee and tea plant in New Jersey that roasts millions of pounds of beans each year. Firefighters were still extinguishing hotspots from the fire, the fourth at the plant since October 2008.”
Four fires in less than a year???
Rocky believes Starbucks’ French Roast coffee already has a burnt taste. Now, competitor Sara Lee (which packages Chock Full Of Nuts) appears to have devised a new process for a darker, deeper, richer flavor….
How does one make New Jersey roast? Just burn down the building.