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A twist on French Roast coffee: “New Jersey Roast”

October 21, 2009

coffeeCoffee futures are rising this morning as news of a fire at Sara Lee’s New Jersey Coffee plant percolates through the markets.

From Bloomberg News: “Coffee prices pared losses in New York after a fire burned overnight at a Sara Lee coffee and tea plant in New Jersey that roasts millions of pounds of beans each year. Firefighters were still extinguishing hotspots from the fire, the fourth at the plant since October 2008.”

Four fires in less than a year???

 Rocky believes Starbucks’ French Roast coffee already has a burnt taste. Now, competitor Sara Lee (which packages Chock Full Of Nuts) appears to have devised a  new process for a darker, deeper, richer flavor….

 How does one make New Jersey roast? Just burn down the building.

  1. ld
    October 21, 2009 at 10:32 am

    LOL as I sip my cup of the “burnt” stuff. 🙂

  2. October 21, 2009 at 8:26 pm

    Chock Full of Nuts is only “technically” coffee. (sniff, sniff….) Now, if you want some “manly” coffee…


  3. October 21, 2009 at 8:35 pm

    Spencer: “Sniff, sniff???” Have you been snorting coffee again? It’s a unhealthy habit!

    prefers http://www.foodlocker.com/074471101009.html

  4. masteroftheuniverse
    October 22, 2009 at 10:08 pm

    Pilon is the best. If you and your wife like and drink coffee, I could arrange for you to have 3 cans. Let me know. jeff

  5. October 26, 2009 at 8:08 pm

    I concur that Pilon is excellent IF you’re preparing espresso and I use it myself for that. Although I prefer my espresso “Cuban/Spanish” style – with sweetened condensed milk.

    But for “everyday” drinking, there are many other types of coffees I like to have a culinary tryst with….

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