Home > General, Markets > An Eco-friendly toothbrush: for the mouth and wallet

An Eco-friendly toothbrush: for the mouth and wallet

April 21, 2009

liquidsqueeze DISCOVER THE ONE STOCK THIS YEAR THAT COULD RISE 500% OR MORE!” screamed the headline in “World of Investment (circulation 2,500,000)” which arrived unsolicited in Rocky’s mail.

No it’s not Citibank (up 462% from the March low).

Rather, it’s an unprofitable penny stock called United Treatment (symbol=UTRM) that claims a patent for a “revolutionary” toothbrush … which requires no water or toothpaste. The company shamelessly trumpets: “A toothbrush that needs no water will not only change the way we brush our teeth, it will illuminate minds with the knowledge that water is our most precious natural resource.”

Ignoring the fact that the stock promoters killed countless trees to mail 2,500,000 brochures, could it be that Liquid Squeeze Brush may be the better mousetrap that Al Gore has been waiting for?

“This new tooth brush has three primary advantages over existing and traditional toothbrushes:
1) Liquid SqueezeBrush is a self-contained brushing appliance holding “liquid” dentrifice, in its squeezable and refillable handle.
2) Water and toothpaste are no longer required to brush, allowing the user to brush virtually anywhere, at anytime.
3) Liquid SqueezeBrush requires no water to brush. Up to seven gallons of water run down the sink while brushing if the faucet is left running. Liquid Squeezebrush is a self-contained, use anywhere, water conserving toothbrush.”

Rocky was just a tad bit skeptical:
1) The average person spends about 30 seconds brushing their teeth — which means that the company’s seven gallon estimate implies a 14 gallon per minute flow rate. That’s a fire hose. Not a bathroom sink.

2) Already, people who publically deploy toothpicks are annoying and unsanitary. Rocky dreads a new wave of people on planes and subways who brush (and floss) while listening to their Ipods.

3) Forgetting about merits of the product, there are no merits to the stock. UTRM (which had a 52-week high of $8.00 on 1/28/09 and a 52-week low of $0.15 just five days later), was formerly known as HP Capital Corp until it filed for Bankruptcy. Before that it was known as Araldica Wineries. Management may have swigged a bit too much Strawberry Ripple, as ownership of the Squeezebrush patent is reportedly in dispute too.

4) A Google Search of Edward Tracy (the supposed chairman of UTRM, “United Treatment Centers”) disconcertingly returns a link to a Methadone Maintenance Center. And no mention of his being the “next” Steve Jobs.

The brochure concludes: “You’ll be kicking yourself for missing out on a potential 500% profit. This new industry product is just too difficult to predict how large and how fast it will grow. But rest assured, it WILL grow! UTRM is a fantastic investment now. It could easily soar to $2, $5, $10, $20 or more in a very short timeframe.”

Rocky never provides investment advice. But he’d sooner invest in no-flush toilet paper than in UTRM. (Which probably means the stock really will go up 10,0000% tomorrow.)

  1. ld
    April 21, 2009 at 8:59 pm

    How do they come up with the money in the first place (to even have a ticker symbol)? I’d like to get $1M for my new business venture from the same people.

  2. April 21, 2009 at 9:04 pm

    I agree — how is that possible? Also — it just is a tooth brush with toothpaste coming out of it!


  3. April 21, 2009 at 9:19 pm

    Rocky put on his reading glasses to view the “fine print”. Among the disclosures, it said that the publisher had been compensated $2,398,485.50 for dissemination of the story. This raises two questions:

    1) Is it is more profitable to promote the stock than to manufacture and sell the actual product??

    2) Why did they not round up the amount to $2,398,486? Does that extra fifty cents have some meaning???

  4. ld
    April 22, 2009 at 12:56 am

    I understand.


    *Estimated Market Cap $49,231,725 as of Apr 21, 2009
    *Outstanding Shares 100,472,909 as of Mar 13, 2009
    *Number of Share Holders of Record 2,244 as of Mar 10, 2009

    This is far beyond my conservative risk profile. I’d much rather buy the Forever stamps (actually bought some). 🙂

  5. vp
    May 2, 2009 at 7:08 am

    i think it is a great concept. i often bring my toothbrush and toothpaste to work and while i know i will be out for more than 4-5 hours and often don’t use it due to a lack of water.

    i also think that the military and some other areas will find this a helpful product.

    i am going to buy the stock and see what happens.

  6. May 2, 2009 at 8:14 am

    Thank you for your comments.Rocky wishes you good luck and Godspeed in your investments.

    Rocky also asks why you posted multiple bullish comments about this stock … in multiple places on the internet? Rocky is not cynically suggesting that you are trying to “pump” the stock price higher, so he’s concerned that you may be suffering from short-term memory problems.

    Here’s a quick test: Have you noticed that your toothpaste tube always is empty? If so, you may be brushing your teeth hundreds of times each day — and just not remembering…. If so, Rocky suggests you consult your doctor for further medical tests.

  7. May 11, 2009 at 1:28 pm

    I am CEO of BelEa, Co. I own the patent for the toothbrush, Liquid SqueezeBrush being referred to on this blog. I am writing to inform all readers of one thing. I NEVER GAVE UTRM THE RIGHT TO USE, PUBLISH, OR SELL STOCK BASED ON MY PATENT, #6,679,642 WHICH IS CITED IN THE 8-PAGE COLOR BROCHURE ALSO REFERENCED. I might also mention I had no knowledge of this brochure at all. I knew nothing about it until I was contacted by a person in California and he overnighted it to me. This brochure infringes on my patent, trademarks, website, http://www.liquidsqueezebrush.com, and copy taken from it. If you visit my website you will see a warning to investors NOT to invest in UTRM because they have NO RIGHTS to my patent or anything else. The fact they mailed this brochure without my knowledge using my patent number is fraud and is a felony in itself because they used the US Postal Service. Investigations are under way by investment regulatory agencies. Do not invest in this stock if you believe UTRM is associated with my company or patent in any way.

    By the way, this toothbrush does not hold toothpaste. Do your DD people. Visit my website. It is the real one and do not fall for the attempt of UTRM to mask their unlawful attempts by using other names or information. The bottom line is they are attempting to steal my patent and my work of years. I will not let this happen. I hope you see the seriousness of this matter and report it to enforcement@SEC.gov. This will only strengthen my case against them. Thank you for your consideration in this matter.

  8. May 11, 2009 at 2:22 pm

    Rocky thanks Ms. Dillingham for her comments, and is posting Ms. Dillingham’s comments as a courtesy. If UTRM wishes to make a comment, Rocky will happily post their comment too.

    Rocky does note this morning’s UTRM press release regarding a “new second toothbrush.” Click on:

  9. May 12, 2009 at 4:25 pm

    Thanks Rocky for posting my response. I am well aware of the press release of late from the UTRM clan. You will note in this press release UTRM uses “Liquid SqueezeBrush” as a second product along with their new “Aqua Free” toothbrush. It is hard to follow a criminal mind but I would gather from this that they are trying to segue into leaving the identity of my product “Liquid SqueezeBrush” to begin using their new name for the same product. The mere fact they have quit referring to my company, patent number, and trademark names is proof that they were busted. When I found out about the 8-page brochure with the link to my website I was very relieved to at least know this plan of theirs was foiled. They say they have patent pending status but have yet to produce a serial number for anyone to see. They are still using copy from my website on their website. This whole thing was stolen from me and Todd Spinelli knows this. I am doing my best to let everyone else know.

    And I totally agree with Id as it was stated the money it cost to set up this UTRM and mail out the brochure was much more than it would have cost to get this toothbrush to market. Clearly, this was not UTRM’s intention or anyone else involved in this scam.

    Stay away from UTRM.

  10. June 12, 2009 at 2:06 pm

    On June 11, 2009, a countersuit was filed against United Treatment
    Centers (UTRM) by Brenda Dillingham.

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