The Company said the waffle shortage lowered the company’s fourth-quarter sales by 2 percent, and the stock is down 5%. See:
Rocky noticed the signs at his local grocery store that apologized for the Eggo shortage. Luckily, as part of his Y2K disaster preparation, Rocky kept a stockpile of waffles and Tang in his generator-powered underground bunker.
He’s currently checking the prices on Ebay to see whether he can unload his waffles at a profit.
A representative of the National Waffle Association, (yes, it exists), declined to comment on Rocky’s arbitrage activities.
[Disclosure: Trophy Wife is not fond of frozen waffles for breakfast. She's strictly a fresh banana and Special-K kind of gal.]